WELL VERSED
With a special focus on young Black gay/bi men ages 13–24, the Center for Engaging Black MSM across the Care Continuum (CEBACC) is a national online resource under a cooperative agreement between the Health Resources Services Administration and NASTAD. During this process, we birthed two campaign sites: Well Versed and His Health. These two platforms aim to mobilize communities to reduce HIV-related stigma, scale up effective programming targeting Black gay/bi men and provide training for healthcare providers/organizations.
On this project I served as the lead Communications Manager managing a team of creative consultants (Copywriter, Front and Back-end Developers, Graphic Artists, and Content Writers). Also, I developed and implemented content and marketing strategies geared toward Black gay/bi men and healthcare providers such as a first of its kind provider directory, video campaigns and a web series.